![]() Strong opinions matter but should not overshadow product strategy. And customer feedback informs what to build next too. Plenty of voices weigh in - like sales and engineering teams and company leaders. But you do not do this important work in isolation. Product managers decide what to build next. Why is it important to prioritize features? It is more important to choose a framework that your team will apply uniformly across the product. ![]() One approach is no better or worse than another. The framework product teams choose is usually informed by product type, customers served, organizational culture, and individual preferences. It is also easier to communicate priorities to stakeholders and leadership when you have an agreed-upon framework for making tradeoff decisions. Frameworks can support more strategic decisions, minimize biases, and avoid analysis paralysis. How to choose the best prioritization framework for your teamĪ prioritization framework contains consistent criteria for product teams to use when putting features in priority order or ranking according to business value. Prioritize product work in Aha! Roadmaps. This is where prioritization frameworks come in. That requires a repeatable, objective way to estimate the value of features. You want the features you choose to prioritize to help you achieve your product vision. The more you hone your understanding of customers, the better you are able to anticipate what they want.īut what makes product managers particularly good at feature prioritization is the ability to connect strategy to implementation. The most common product prioritization frameworksĭo skillful product managers have a sixth sense? It might seem that way, especially when it comes to evaluating which product features will deliver the most value.
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